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Tour De France Boosts Hotel Bookings
This year, not only hotels in France, but also UK hotels can benefit from the legendary race that will kick off on July 2007. This is the first time Tour De France will pass through London since 2007. While spectators will surely enjoy wonderful landmarks, through which the race will pass, such as Buckingham Palace and the Olympic Park, hoteliers enjoy higher occupancy as over one third of rooms (34.3%) is already booked for the period.
The most famous cycling event in the world will take place in London and Paris this year, and both the capitals benefit from it. The race kicks off in the UK and will pass through London, after which it will continue on the territory of France until it finishes in Paris. The final lag of Tour De France traditionally attracts many spectators as athletes pass such famous landmarks as the Louvre, the Arc de Triomphe, and the Champs-Elysees. The night before the end of the race (July 26) is already well booked in French hotels – the occupancy for the period estimates 44.5%. That is 16.7% higher than the bookings for the final lag in 2013.
Group bookings are even higher than individual ones as the increase of committed occupancy estimates 62.6% for the night before the final.
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