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Paris Gears Up French Industry in November 2013
November cannot be called a great month for French hotel industry as the majority of hotels posted mostly flat results. Only Paris and several more hot destinations made the whole picture somewhat optimistic. Without them, the performance would have been a negative one. 2013 was in general not a very successful year for the hotel industry of the country, including main cities and even the Cote d’Azur.
Compared to 2012, the performance of French hotels was mostly flat with the exception of several segments and destinations. Luxury hotels had their revenues grow, while hotels in super budget segment saw the decline of their RevPAR of more than 3%. Revenue per available apartment in other segments fluctuated between -0.5% and +1%.
November is also a clam year for hotel industry, but last year’s November was even quieter. The total picture is on the same level only thanks to Paris and several other active destinations. Hotels in the capital of France posted improved results, and this fact concerns accommodations in different segments. Luxury hotels significantly benefited from improved occupancy and growing occupancy rate. Hotels in Le Havre, Montpellier, and Marseille also posted improved stats, mostly thanks to a number of cultural, business and sporting events. The December results are not yet present at the moment, but the situation is hardly to change, and 2013 can be called “a year of stagnation” for French hotel industry.
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