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New Digital Photo Campaign by Le Meridian

Le Meridien Hotels & Resorts has launched a new photo campaign named Filter of Discovery. During it, three professional photographers will unleash the beauty of Le Meridian hotels.

The participating photographs are Dan Rubin, Naomi Atkinson, and Ali Jardine. They are the newest members of LM100 (the group of artists, photographers, and other art personalities who visit Starwood Hotels & Resorts around the world). Atkinson, Rubin and Jardine will offer their creative vision of three cities – Paris, San Francisco, and New Delhi. Their photographs will be uploaded to Instagram with #LMfilters hashtag.

Each of the photographers will make a 72-hour long journey to one of the abovementioned cities, and will showcase his/her photos on TravelandLeisure.com. Later, these photos will be used to make three city guides. These guides will be available in all guestrooms of the following hotels – Le Meridien Etoile in Paris, Le Meridien hotel in San Francisco, and Le Meridien hotel in New Delhi. Before the guides are printed, visitors are welcome to vote for the images they like the most. In order to encourage visitors to vote, Le Meridien has launched a drawing, where participants can win a 3-day 2-night trip to Le Meridien hotel in San Francisco. The winner will enjoy personal service and own San Francisco itinerary. If you have artistic photos of the abovementioned cities, you can also upload them to Instagram using #LMfilters hashtag.

Le Meridien hopes their program will help hotel guests unlock beauty of different places around the world, and so they will be able to enjoy their travel even more.

28.10.2013

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