Find the right hotel
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
The Americas and the Middle East/Africa Post the Highest Growth of RevPAR in 2012
STR Global has published its traditional statistics for 2012. According to the data, in 2012 hotels in the Americas and MEA (Middle East and Africa) posted the highest growth of RevPAR (revenue per available apartment).
The Americas posted the leading results – an increase of 2.4% in occupancy (61.5% in total), a growth of ADR of 3.8% (to US$108.53), and an increase of RevPAR of 6.3% to US$66.77. The Middle East and Africa posted slightly smaller figures. Even though the increase of occupancy here was more sufficient, +6.1% (60.3% in total), the average daily rate (ADR) fell by 0.5% to US$161.64, and, consequently, RevPAR grew by 5.6% to US$97.54. 2012 was definitely a good year for hotels in the Middle East, and they were able to reach the RevPAR of US$131.48 – the third highest RevPAR in 8 last years. The prospect for the market is also rather optimistic as the growth of demand still exceeds the growth of room inventory (10.2% and 6.3% respectively).
What about other regions? Asia Pacific ended the year with almost flat results. The occupancy added just 0.5% and estimated 68.3%, while ADR grew by 0.9% to US$129.26. This caused the growth of RevPAR of just 1.4% (US$88.25). The growth of all indicators was slower than in 2011. The growth of demand also added just 3.5%. Hotels in Japan and Thailand had the highest growth of RevPAR in 2012, but that was mostly the result of recovery from 2011 events. Hotels is Bangkok added 11% to their occupancy (70.5% in total), and hotels in Tokyo welcomed 10.4% more guests (82.5%). These cities and Jakarta with Phuket were the only destinations in the region with the growth of RevPAR of more than 10%.
Finally, the results of Europe were mostly mixed. December 2012 was the most successful month throughout Europe. The occupancy increased by 2.8% - this was definitely a good performance after relatively weak months. However, ADR increased by 4.7% in 2012 and estimated €104.24 (US$139.15). In 2013, ADR is expected to grow in 26 markets in Europe, and decrease in 19 markets with falling occupancy. The most profitable destinations in Europe in 2012 were Reykjavik, Dublin, Moscow, Tallinn, and Warsaw.
Previous article / Back to news index
Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.
