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Independent Hotels Still Avoid Mobile Technologies

News The new report by Micros eCommerce is dedicated to independent hotels and the way they use modern technologies for promotion. According to the report, as many as 62% of respondents do not take all advantages of the Internet, and do not offer extras, such as flowers or chocolate when booking a room online.

These days, independent hotels are integrated in the Internet. 85% of them have a Facebook page, and 75% have a Twitter account. Surprisingly, only 43% of hotels update their Facebook pages to notify about on-going promotions and offers. Among the Twitter users, only 35% say they respond when given a question via this site. TripAdvisor is the third most popular website with independent hotels. 37% of hotels say they answer every feedback (positive and negative) on this website.

The growth of popularity of smartphones and tablets is hard to overestimate, but only 10% of independent hotels have a website optimized for mobile phones. Finally, only 6% of hotels allow booking not only a guestroom, but a table at the hotel’s restaurant.


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