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Strong September for European Hotels

News September is traditionally known as a profitable month for hotels across Europe. September 2012 is no exception, and eight out of ten main hotel markets featured the occupancy of more than 85% during the month. This is indicated in the newest data by TRI Hospitality Consulting.

Occupation was definitely a strong point of hotels across Europe in September. For example, the occupancy of hotels in Amsterdam was 88%, Dublin 93.7%, Paris 88.3%, London 90.2%, Berlin 88.1%, Zurich 90.8%, and Vienna 88%.

Geared up by such a high occupancy, European hotels managed to raise their room rates substantially. The average room rates were larger that usually. Hotels in Zurich and Amsterdam even managed to overcome the traditional leader in this category, London. Their average room rates estimated US$263.97 and US$263.24 respectively. The average room rate in London hotels was US$255.74. However, Paris was the absolute leader with the achieved average room rate of US$313.91. This is approximately 17% higher comparing to the average room rate during last 12 months. The French capital benefited from strong demand from leisure, corporate, and conference sectors.

The strongest TrevPAR was achieved by hotels in Zurich. This became possible thanks to high revenues from food and beverage (US$95.17 and US$18.03) and great revenue per available room (US$239.60). Therefore, TrevPAR estimated US$392.72 – 25% higher than the average. The highest profit conversion was reached by hotels in London – 52% of the total revenue.

September is usually a good way for hotels in Europe to solve their problems caused by a long summer, and achieve good results. Surprisingly, London is doing great in its post-Olympic period despite all worries and negative predictions.


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