The Olympic summer is over, and the first moth of autumn showed that the hotel business of the UK came to its usual state. Hotels across the country returned to “their normal records”, as it is indicated in the latest report by PKF Hotel Consultancy Services.
Hotels in London featured the decline of room yield of 0.7% to the level of £124.38 (US$198.10). This is a bit worse than in September 2011, when the same figure estimated £125.31 (US$199.58). The occupancy fell by 0.8% to 88.6%. The biggest difference is in the average room rate, which fell to £140.46 (US$223.75) from £142.63 (US$227.21) in September 2011.
The situation concerning regional hotels across UK is traditionally worse comparing to London. Even though the room rate added 0.6% and estimated £64.29 (US$102.41), the occupancy lost 1.8% to 78.3%. As a result, rooms yield also decreased by 1.3% and estimated £50.32 (US$80.16).
However, there is nothing extraordinary in these stats. After June 2012, which was very challenging, and August 2012, which was overwhelmingly successful, UK hoteliers expected to return to their normal level. Even though it is always quite sad to see the decline in rooms yield, UK hoteliers showed very skilful management of the situation, keeping their room rates and occupancy relatively high. The situation remains favourable, and so hotels in the UK are rather optimistic about the end of the year.