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Fiesta Hotel Group Changes its Name

Fiesta Hotel Group, a hotel company headquartered in Ibiza, Spain, has announced the rebranding of its main name. The company will soon start operating as Palladium Hotel Group. This name is already used by two hotel brands of the company – The Royal Suites by Palladium and Palladium Hotels & Resorts.

According to the company’s spokesman, they will completely change all their documents and marketing materials within several weeks. The company will also launch a website under its new name, www.palladiumhotelgroup.com. The website will start working on November 5. Fiesta Hotel Group is sure the new name will add value to the company, and will have a positive impact on the main brand of the hotelier – Ayre Hotels. Fiesta has 6 hotels in largest cities of Spain operating under this brand.

In his comment about the new name Juan Jose Calvo, commercial director of Palladium, mentioned that palladium was widely known as a very expensive material. Therefore, customers are likely to consider Palladium Hotels high quality accommodations with great service. The new name will help to change the positioning of Ayre hotels, the urban chain of the company, which has been quite successful in the recent years.

Currently Palladium Hotel Group operates 51 hotels located mainly in leisure resorts. The company has hotels in Spain, Greece, Sicily, the Caribbean, and Mexico.

04.11.2012

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