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Hotels in Italy Face Tough Times

News Even though Italy works over implementing its economic recovery plan, hotels in Italy still need to fight with numerous consequences of the crisis. Only four Italian towns feature growing RevPAR during first seven months of 2012, and Sicily’s Taormina and Messina are two of them. This information has been provided by STR Global. According to the company, hotels in Rome and Milan, main destinations of the country, will finish 2012 with declines in revenues, and this fact will surely have the negative influence on the whole market. In 2013 many destinations across Italy are likely to post flat results, but average room rates are expected to grow in Rome and Milan.

Taormina and Messina, Sicily, are definitely this year’s winners. The resorts have become popular with visitors and now report double-digit growth of RevPAR of 18.4% during first six months of 2012. Thanks to early Easter the occupancy grew by 6.8%, and ADR reached the level of US$188.29.

One more market that has reached the growth of RevPAR is Florence. Average daily rates of hotels in Florence increased from US$174.15 to US$186.70, and this helped RevPAR add 4.6%. The forth city with the growth of RevPAR is Naples. The increase of this figure estimated 3.3%.


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