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Radisson Blu Launches New Ad Campaign for Asia Pacific

Carlson Rezidor Hotel Group has launched a new advertising campaign for its Radisson Blu brand – the World Blu. Asia Pacific region has become the first target territory for the campaign and there’s nothing strange in this as by the end of 2015 this region will have as many as 70 Radisson Blu hotels.

The campaign’s images were inspired by architectural sights and various places of interest of popular destinations of the region. These images are coupled with photographs of iconic hotels and their inner design. Viewers may be delighted with the look of guestrooms and various facilities, and may be interested to know about such signature services of Radisson Blu hotels as late checkout and free Internet. The campaign particularly underlines that 100% guest satisfaction is their main aim.

The World Blu campaign covers 15 countries in the Asia Pacific region and will also include three-dimensional interactive street art; advertisements on such websites as Time.com, BBC.com, and CNNGo; advertisements in printed magazines, mainly business oriented ones like Fortune China; and even special Radisson Blu branded sunglasses.

The advertising campaign of Radisson Blu brand will be spread to other regions of the world later this year.

26.07.2012

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