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Starwood Promotes Its Aloft Brand in the Middle East

Starwood Hotels & Resorts Worldwide Inc. has reported about the new agreement with Amer Eisa Mousa Al Amri, a largely famous UAE businessman. According to the agreement the internationally famous hotelier will open Aloft hotel in Sharjah. The property may start working only in 2015, and this will be the second hotel by the Alfot brand in the Middle East. The first one is Aloft hotel in Abu Dhabi, which was opened in 2009.

Located just 10 minutes away from Expo Center Sharjah, the new Aloft hotel will provide its guests with convenient access to all major attractions and historical points of interest of the city. The hotel is built right at the beachfront, so visitors of this accommodation will surely enjoy swimming and sunbathing.

Starwood officials have already mentioned this hotel is just the beginning of promotion of Aloft in the UAE and the Middle East in general. According to its strategy, the hotelier wants to open more hotels by this trademark in the region.

Aloft hotel in Sharjah is a newly built accommodation with 286 guestrooms made in the urban style/ Guestrooms will feature huge oversized windows, signature ceilings, Bliss amenities, large walk-in showers and very comfortable beds. All guestrooms will be also equipped with free Wi-Fi Internet, large 40” TV, and a system of plug-and-play connectible devices that can easily turn a guestroom into an office.

Public spaces of the hotel are also an ideal place to rest or work. Two lounges xyzSM and re:mixSM offer pool tables and large selection of drinks. Aloft Sharjah will be also equipped with various food options and meeting facilities.

23.05.2012

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