According to the newest study issued by Hotels.com, during first 6 months of 2011 rates for hotel rooms have almost not changed. The average increase estimates just 3% around the world. Some markets added more, while political unrest and natural disasters caused falls in rates in many popular destinations.
Other significant factors that have affected the rates of hotel rooms are strength of currencies and the increasing supply of rooms. In Asia pacific rates fell by 6%. The rise in rates is found in North America (+2%), Europe and Latin America (+2%) and the Caribbean (+1%).
Hotels in the Middle East are among the biggest “losers” in terms of price reductions. Here uprisings made many tourists stay away from this part of the world. This fact has caused the increase in the number of tourists in hotels in southern Europe – people decided not to take risk and return to traditional holiday destinations. The demand for rooms in hotels in Spain added 2% comparing to first 6 months of 2010. Visits of Queen of England and President of the US have also helped to increase the number of tourists in Ireland hotels.
Asia Pacific rates have been greatly affected by the earthquake in Japan and nuclear crisis in Fukushima. This has led to decreased number of tourists coming to Japan. Surrounding regions suffered too because Japanese tourists decided to stay at home. However, not all countries of this region show negative results. Australia felt really good with its increasing corporate travel.
Hotels in the UK and the US have also shown some growth due to quite instable dollar and pound. Nowadays modern tourists often try to benefit from lowered values of currencies.