Despite the news about strong performance of hotels in London in April, it has been revealed the royal wedding has had no significant influence on the revenues of the hoteliers.
According to the results of the survey, in which participated over 550 hotels throughout the UK, Easter weekend and the royal wedding had small impact on the performance of hotels and their results in April. It has been widely anticipated that during the days of the royal wedding London hotels will have additional 500,000 visitors. On the day of the wedding occupancy rates in London hotels dropped to 60%. However, the greatest drop in occupancy appeared on Monday after Easter weekend. At that day the occupancy dropped to modest 46%.
However, in April London hotels experienced growth in profit of 12.5% per room and reached £57.01. Such good figures may react to better all-year performance, so the hotels may finally recover from declines in occupancy level in 2010, especially in April, when the volcanic ash caused the closure of all UK airports.
As Jonathan Langston, the managing director at TRI Hospitality Consulting, tells, hotels in London really hoped to get significant raise in the number of visitor during the royal wedding. However, that demand did not materialize. The reasons for this may be in high pricings in London hotels and in higher-than-forecast day-trippers proportions.