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M&C Will Launch New Hotel Brand

Millennium & Copthorne Hotels PLC will launch new hotel brand that will be based mainly on one of the properties of the company – Millennium Biltmore Hotel Los Angeles. The first accommodation by this brand will be a hotel in Abu Dhabi (the UAE).

Abu Dhabi Bitmore is scheduled for opening in 2013. At the moment this project is at the final stage of designing. The hotel will be located in Al Bateen area and will feature stylish art deco design.

The original Bitmore hotel in Los Angeles is known as an art deco icon, which elegant and glamorous design attracts visitors from different parts of the world. The hotelier wants to keep all main aspects of the original hotel and plans to bring this experience to several gateway cities in the world. M&C hopes to make this brand the synonym of high quality, exclusivity and uniqueness. The hotel in Abu Dhabi will not have any particular targeting and will be intended for both leisure and business travellers.

Nowadays the portfolio of M&C reaches 12 properties worldwide. Another 12 hotels will be opened this year. The company has also signed 40 management agreements for new properties.

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