Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
All news:
 01 
 02 
 03 
 04 
 05 
 06 
 Latest 


IHG Plans to Create New Hotel Brand Exclusively for China

News InterContinental Hotels & Resorts Group has revealed its plans concerning the launch of a chain of hotels in China under the hotelier’s new brand. This brand will be referred to an upscale class and will target the Chinese market only. According to the company’s officials, this brand will take into consideration national peculiarities of China in order to serve clients the best way possible.

The name of the brand is not yet known. The hotels under this brand will have a larger lobby comparing to other accommodations owned or managed by InterContinental. The main restaurant will deliver more Chinese experiences and it will be equipped with a larger number of private dining rooms. Some hotels will still have bars, but the majority will offer teahouses instead.

As Keith Barr, the CEO of IHG in China, tells in his interview to Financial Times, Chinese people are tired of the Western view of “Chinese” concept. The hotelier wants to offer more authentic experiences and flexible approach that is a must for an international brand.

Together with this the company changes the name of its Holiday Inn Express hotels in China. While translated directly to Mandarin, the name implicates “budget accommodation”. IHG has changed the name so that now it can be translated like “smart choice”.



Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, news, and reports about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
English 
Deutsch 
Nederlands 
French 
Russian
 Top 20 destinations
Bangkok
470 hotels
Budapest
322 hotels
Edmonton
42 hotels
Hong Kong
132 hotels
Las Vegas
146 hotels
Melbourne
195 hotels
Oxford
47 hotels
Rimini
191 hotels
Sofia
111 hotels
Vilamoura
39 hotels