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Travelodge Plans to Open 35 Hotels This Year

Travelodge, a British hotelier specializing on budget accommodations, has announced the opening of 35 new properties in 2011. This has become possible due to good results in 2010 – the company managed to increase its sales to 13%. Such growth has become possible mostly by the company’s hotels in London – the capital of UK brought Travelodge the increase of 16%.

The average occupancy rate for 2010 increased just to 3%, while revenue per available apartment remained almost on the same level. However, no exact data is provided by the hotelier.

According to Guy Parsons, the CEO of Travelodge, the company has ambitious plans concerning 2011 and these plans include the investment of 300 million of pounds into opening 35 new accommodations. If Travelodge manages to complete this goal, the number of hotels in the company’s portfolio will reach 500. The company quickly increases the size of its portfolio. In 2010 the hotelier bought 52 accommodations from Mitchells & Butlers.

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