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More than a thousand hotels in Switzerland may close during the next ten years
The president of the Swiss Hotel Association, Guglielmo Brentel, shared his predictions for the development of hotel business in Switzerland. According to him, more than a thousand hotels in Switzerland will not survive the next ten years.
"Nowadays it is no longer enough to build a hotel, where you can just sleep, eat and drink. There are many other reasons why people travel, and hotel owners have to offer visitors a variety of services", - says Brentel, who himself owns a medium-sized hotel.
He also underlined that of Switzerland’s 5,500 hotels, 40 per cent account for 80 per cent of overnights. The remaining 60% are fighting for 20% of the total tourist flow. Brentel believes that half of these hotels, that is a third of all Swiss hotels, will not survive and will close shortly.
Small "family" hotels, which are unable to deploy a successful advertising campaign or reduce the prices to entice guests, will be the first to suffer. The only path to survival for these hotels is to provide a unique service and give a special experience to their guests.
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