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Radisson Becomes the Largest Premium Hotel Brand in Europe

News Radisson hotel group, with 170 Radisson Blu And Radisson Edwardian hotels in Europe and room capacity totaling 38,079 has snatched leadership from Hilton International operating 146 hotels in Europe (37,806 rooms) and Mariott, holding 86 properties in Europe (20, 806 rooms). According to MKG Hospitality, Paris, Radisson has become the number-one in the top-ten group of premium-class hotel brands in Europe.

“We are happy and proud to watch our brand reaching unprecedented heights and taking over leading positions in the market. This proves the effectiveness of our business strategy and our ambitious business plan and creative and innovative approach to marketing and service concepts implemented at our hotels,” says Olivier Jacquin, Rezidor Hotel Group Senior Vice President of Sales, Marketing CRM and Distribution.

Radisson hotels are renowned world wide for unique architectural and interior design solutions and their famous ‘Yes I Can’ service philosophy, in keeping with which they provide top quality accommodation services.

Radisson Blu plans to extend its portfolio in Europe. Radisson Blu hotel in Madrid is the brightest of its latest creations in Europe. Radisson Royal hotel in Moscow, slated to open in May 2010, is expected to become a flagship hotel in the Russian capital.


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