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Accor Extends Portfolio in Vietnam

On march 10, Accor, largest international business group of hotels in Vietnam, announced its strategic extension plans in the country. As previously announced, the company will open new hotels under the Novotel and the Mercure brands, and it will launch the Ibis and the Pullman brands. Besides, Accor plans to double its hotel capacity across the country by 2012.

Accor has always realized the strategic significance of the Vietnamese market in Southeast Asia. Considering the rising economy and intensifying tourist inflow, we feel ready to expand to the entire country. The next twelve months, when a series of new projects will be launched, are going to be crucial for Accor in Vietnam. Thus, Pullman Vung Tau hotel is going to be the first Pullman hotel in the country, while the hotel in Hanoi De L’Opera will be the second hotel in Vietnam under the top-class MGallery brand”, says Patrick basset, vice president for operations in Korea, Japan and Philippines hotels.

Currently, Accor holds 13 hotels in Vietnam under the Sofitel, MGallery, Novotel and Mercure brands, totaling 2 147 rooms. More than 2 000 rooms are currently in the pipeline.

16.03.2010

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