Brazil owes its cultural diversity to the last three hundred years of immigration. Aspects of socialization of Brazilians from different social groups may differ considerably. Meeting a large group of people, Brazilians always introduce themselves and shake hands individually. They keep eye contact longer than Europeans or Americans and feel comfortable in social situations. The same can be said about the personal space - for example, it is perfectly normal to stand close to strangers in public transport. When communicating, locals may move very close to the interlocutor. Such values such as tolerance and kindness are widely cultivated, which, perhaps, is the colonial heritage of neighboring ethnic groups. An ordinary Brazilian would rather try to avoid direct confrontation than get into a beef.
Men usually greet each other with a handshake. A handshake with two hands expresses sincerity and warmth. Women kiss each other on both cheeks. A woman who wants to shake a man's hand offer it first. Hugs and patting on the back are common among friends. During communication, Brazilians use a rich body language and touch interlocutors.
Brazilians are generally known for their friendliness and optimism. They happily look forward to the future, expecting only good things. Colorful festivals and excellent climate help them in maintaining an optimistic mood. Even the poorest people love to celebrate and dance, forgetting about everything. Brazilians are unhurried, rarely fussing, living today and enjoying little things. But there is the flip side of the coin - residents of Brazil cannot be called punctual people. Their relaxed attitude and tendency to enjoy every moment prevent them from arriving at meetings on time.
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