Travel Industry, News and Analytics

The Czech Republic Wants to Attract More Millennial Travelers

While the Czech Republic is a well-known and established destination for European travelers, many people around the world don’t know much about this Central European country. The local tourism office decided to change this and target one of the most lucrative target groups – millennial travelers in the United States. The latest promotional campaign, the Czech Republic’s Stories of Resilience, has become a huge hit, attracting the attention of young tourists around the world.

The promotional campaign focuses on heartwarming experiences in the Czech Republic, tells more about local businesses and how they survive during the pandemic. While hotels in Prague, Brno, or Karlovy Vary lack guests because of coronavirus limitations, the vaccination is undergoing in the United States. Many of the vaccinated people are eager to travel and are now looking for new and unique destinations and authentic experiences. They are particularly interested in overseas countries since people were unable to travel abroad since early 2020.

Often referred to as “the most handsome city of Europe”, Prague is a great place to enjoy warm summer days. Moreover, the enchanting landscapes of Bohemia look particularly appealing for travel-hungry millennials in search of exceptional experiences and new cultural discoveries. In a series of videos, the Czech tourism bureau makes viewers acquainted with café owners, tour guides, restaurant chefs, ballet dancers, and other people who live in the city of Prague. Each video is a short and emotional story about the lives of different people and the impact of the pandemic on them and their families. These stories also have a deeper insight into the history and culture of the Czech Republic. Beautiful views, Czech music, sights, and heartwarming stories have been welcomed by travelers around the world.

In just 7 days, the Facebook campaign amassed almost 1 million views, with more than a half of the audience (65%) being people aged 25 to 44. The Czech tourism office didn’t expect such success – this campaign has attracted 250% more attention than the industry average. This is another proof that people are interested in visiting Prague and other cities of the Czech Republic.

Famous for its spectacular nature, vast outdoor experiences, and rich historic heritage, the Czech Republic has always been a popular destination but it was famous mostly among other European travelers. Now US travelers are discovering this beautiful country that provides exceptional value for the money.

Individual City Guides

Salzburg travel guide

Before we start our brief description of Salzburg sights, it is worth mentioning that this city has been completely rebuilt by order of Archbishop Wolf Dietrich, who was by his nature a braggart and a fan of luxury. Therefore, he built many monasteries, parks, churches, and Salzburg Cathedral. Not only the archbishop himself, but also his followers were very, very rich. They ended up acquiring all the salt mines of the Salzburg land. They also were the owners of numerous large farms. However, … Read further

Cuisine of Crans-Montana

The resort hosts more than 80 attractive restaurants and cafes that will surprise gourmets with a variety of branded treats. Fans of fine dining have to visit the Pas de l'Ours restaurant located in the hotel of the same name. Its menu consists solely of gourmet food, and wine list will impress even the biggest connoisseurs of this drink. Nearby is another famous restaurant, Bistrot de l `Ours. The choice of dishes is also very impressive, and the price is several times lower than in the Pas de … Read further

Traditions and festivals in Ventspils

The culture of local people is very interesting and authentic. Besides the traditional national emblem and anthem, they have several original national symbols. For example, white wagtail became the national bird in 1960. The tiny bird spends only half a year in the city, leaving for winter. Local people also have the national flower, chamomile. The flower has become an essential symbol of various celebrations. Oak and linden are popular trees in the region and are widely used in the local … Read further

Leverkusen cultural sights

Leverkusen is rich in interesting historical sights, here you can plan an exciting excursion program. On one of the main streets is the old Protestant church Christuskirche built in the early 20th century on the initiative of the local community. Red brick served as the main construction material for the church. Thanks to the traditional rosette windows and decorative arches, the Christuskirche looks more than spectacular. Its tower rises to a height of 14 meters. During the Second World War, … Read further

Zurich attractions and entertainment

Zurich is not differed by widest choice of night entertainments and noisy discos. This city will be a perfect choice for fans of peaceful rest. Various hiking and cycling rides are very popular here. During them you can not only see all main attractions of the city, but also visit some interesting restaurants and cafes. In the evening the squares of Zurich often host music concerts and performances of street artists. Niederdorf Street is simply the best choice for walking. This is also the … Read further

Odense for families and kids

The picturesque city of Odense with its priceless historical sights is perfect for families with children. Many of its entertainment centers are designed specifically for kids. Lion's Den is aimed at small children and has several great playgrounds for them. Colorful slides, swings, and trampolines, as well as ball pits adored by all kids, are available for visitors here. A comfortable recreation area is equipped for parents. It'd be a great idea to visit this entertainment center even with … Read further

Shopping in Florence

In romantic Florence, there are interesting shopping places for everyone. The real landmark of the city is the San Lorenzo covered market, which has leather, clothing and accessories of the highest quality for sale. For many years, local tanners present their masterpieces here. Charming ladies' and stylish men's bags, chic wallets and belts, jackets and gloves are just some of the things you can buy in this historic market. Another attractive feature of the San Lorenzo market are affordable … Read further

Extreme and fun in Potsdam

View Potsdam from the Rotunda of the Marmorpalais Palace. There is Lake Heiliger in the north of Potsdam. The picturesque New Garden is located next to it. The Marmorpalais Palace was built on its territory in 1792. It resembles a cube in shape. The palace belongs to the style of early classicism. It was built of red brick and light-colored marble. At first, it was used as a Royal residence. Then the palace served as a club of Soviet officers. The museum is located there today. … Read further