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London Occupancy is All-Time Low but Hotels Continue to Reopen

The preliminary data for the performance of hotels in London in July 2020 is nothing but depressive. The capital of the U.K. continues suffering from global pandemic and travel bans. The occupancy lost 74.8% to 22.8% in July. This is the lowest result for any month on record. London hotels are incredibly cheap at the moment – the average daily rate lost more than a half (-52.4%) to GBP83.61. The revenue per available room is also significantly down – it decreased by 88.0% to only GBP19.02.

Even though the average daily rate and revenue per available room are somewhat higher than in June, the absolute occupancy is even lower. Originally a popular global destination and an important business hub, London is suffering from the Covid-19 pandemic. Even hotels in the regional U.K outperform the capital at the moment.

Despite all troubles and potentially very low income, hotels in London continue to reopen. This time, the Four Seasons Hotel London Park Lane announced that it would resume its activity starting from August 17, 2020. The hotel used the quarantine period for renovation purposes, and so Four Seasons Park Lane now offers upgraded and full of light rooms, a renovated restaurant, and a spacious terrace.

Suites were also upgraded, and some of them have private terraces. Besides that, there are completely new rooms designed by Tara Bernerd & Partners. Comfortably nestled in Mayfair, the famous hotel offers to visit On The Terrace and enjoy charming views of the city while dining or sipping exclusive cocktails. The London hotel’s restaurant, Amaranto, and its Executive Chef Henry Brosi are ready to offer modern comfort and exquisite food. The Afternoon Tea Lounge, Amaranto Bar, and At Your Door food delivery service also resume their work on August 17.

In the statement regarding the reopening, the hotel’s team underlines that the world has changed over the past several months and that health and safety are their top priorities these days. For this purpose, Four Seasons launched its new Lead With Care program developed together with leading experts in public health. This program teaches employees how to take of guests and hotel staff. It also brings new protocols on cleanliness, guest comfort and safety. To enhance guest comfort, Four Seasons offers its Chat function available in the official app. This chat platform is powered by real people, not chatbots, and offers support in more than 100 different languages.

14.08.2020

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