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Malta Hotels Enjoy a Record Year in 2018

Last year was definitely a success for the hospitality industry of Malta. Hotels in Valetta and other top destinations managed to attract a record number of tourists from the United States and Canada. This information has been recently published by the National Statistics Office.

The US was one of the fastest growing source markets for Malta – the increase in the number of visitors estimated tremendous 31.9% in 2018 compared to 2017. In total, 47,170 visitors from America visited Malta last year. There is also a growth in the number of Canadian tourists, but it is not so drastic - +6.6% (15,015 visitors). This makes the total arrivals from North America equaling 62,185 people. It is a new record number for the Mediterranean archipelago.

The number of all visitors arriving in Malta in 2018 reached 2.6 million. This is 14.3% more than in 2017. This is also a new record for the emerging tourist destination. The popularity of Malta hasn’t remained unnoticed in recent years. It is one of the top destinations of the Mediterranean that is popular all year round. Sunny and mild climate only adds to the popularity of Malta. Of course, the success of 2018 is most likely due to the fact that Valetta was selected the European Capital of Culture. The city hosted many cultural events and celebrations that attracted numerous guests. Malta also has a diverse event calendar packed with events for any taste, so even during the off-season period Valetta hotels are not empty.

There has been definite interest for Malta in recent years. For example, Malta booth was incredibly popular at the New York Times Travel Show this January. This is a good sign for the continued development of the archipelago.

That being said, Malta is also making efforts regarding the development of its hospitality market. It is very active in working with tour operators and luxury travel agents. To gain more recognition in the United States and Canada, the country’s tourism authorities collaborate with social media influencers and famous journalists. For North American customers, Malta has a range of advantages. It is a safe and peaceful European country that has English as an official language, so tourists can focus on their vacation and forget about all problems and troubles with communication.

21.02.2019

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