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Scotland Promotes Tourism During a Special Workshop in Amsterdam
If you happen to visit the capital of the Netherlands soon and have already booked a hotel in Amsterdam, consider visiting a special workshop prepared by the Scottish tourism businesses. Aimed to strengthen the popularity of tourism to Scotland, this workshop is organized on October 23-24 in Amsterdam.
This is a really large event that features 40 Scottish suppliers and a similar number of European organizations working in the travel industry. The main aim of the event is to advertise Scotland, improve business connections and networking, and help businesses from Scotland and European travel representatives to establish business relations. This is one of the similar initiatives of Scottish tourism establishments to make Scotland a more attractive destination for Europeans.
Not only Edinburgh hotels but also hotels in many other cities across Scotland benefit from European travelers. The importance of Europe as a source market is doubtless – 1.9 million tourists from Europe visit Scotland every year. The number of guests added 17% in 2017, and their spending grew even more intensively, adding 36% to 1.1 billion.
Scotland’s travel businesses hope that such workshops in key European cities will make it easier for local companies to find new partners in Europe, achieving a better market reach. These meetings are also important as they allow receiving first-hand feedback from Europeans, so Scottish tourism can adjust their offers, meeting requirements of travelers better and achieving higher guest satisfaction. The workshop is dedicated to different aspects of travel, including transport, sightseeing, and various entertainments.
Travel organizations from such countries as France, Germany, Italy, Portugal, Spain, Denmark, and Belgium will participate in the event. Independent travel specialists are also cordially welcome. Germany is the biggest inbound market for Scotland. Travelers are Germany and the Netherlands are also the biggest spenders in Scotland. They are followed by Italy and France. The workshop is organized together with VisitScotland, one of the key organizations that promote tourism to the country. According to VisitScotland, many travelers visit Scotland more than once, and their aim is to increase the number of such guests. The country plans to organize more workshops in different European cities and seeks new innovative approaches to tourism promotion.
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