Hotel Jen, a brand that is a part of Shangri-La International Hotel Management family, has offered its new initiative named Night Light. The idea of the new campaign is to help all travellers and foodies find special places that are hardly mentioned anywhere else. The social media campaign is mostly targeted at nighttime entertainment.
All Hotel Jen properties across Asia Pacific participate in Night Light. Every hotel already has or will soon have presence on an interactive map that gathers all interesting information. The data is continuously upgraded from social check-ins and hashtags. Currently, there are eight cities present on the interactive map. Visitors need to choose a city and see special places featured on the map. There are currently three filters that will help sorting the information. Spots are highlighted with stars and “J” letters. All hints are gathered by locals and Hotel Jen branded properties in a chosen city. An interesting fact the map cannot be accessed on the daytime and starts working only when it’s getting dark in the city of choice.
As it was mentioned before, there are three filters available at the moment. These are Jen’s Picks, Local Hangouts and Touristy Things. Visitors, who choose “Touristy Things” option, will get a special message encouraging them to “try something more adventurous” and advising to avoid common tourist routes that are usually quite boring and do not really let travellers enjoy authentic experiences.
Local companies and private “experts” are allowed to add their recommendations to the map. For example, in Hong Kong, one of users posted a photo from The Iron Fairies bar, where the ceiling is decorated with nearly 10,000 preserved butterflies. The Brisbane map users already added photos of oversized donuts, music venues and blinged out trees.