The Steigenberger Hotel Group announced the launch of its new hotel brand named Jazz. This is the third brand by the hotelier, and it will be officially launched this September together with opening of a hotel in Amsterdam.
It took the hotelier a year of hard work to develop the brand concept and make it ready for debut. The second property will open soon after the first one Jaz hotel in Stuttgart is to be announced in the nearest future. The hotel brand will be mainly targeted at international market, and Steigenberger plans to open as many as 10 hotels in next five years.
The Jazz brand is centered on music and art. Jazz hotels will feature works of local artists in special galleries and even in guestrooms. Rotating art exhibitions will never make guests bored, and in public areas guests will hear soundtracks with local rhythms and home-grown musicians.
The Jazz hotel in Amsterdam will have 247 guestrooms and 11 suites, each with stylish trendsetting design. The hotel will also include spa, several restaurants and bars, and relaxation areas.