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New Food and Dining Program in IHG Hotels

IHG has launched a new program dedicated to food and beverage. The main idea was to bring not only new dishes and drinks to menus, but to offer local food that is both healthy and delicious. The program was launched at Hotel Indigo Kensington, but it soon will be spread to other properties of the famous hotelier. Every guest, who will stay at Hotel Indigo Helsinki already this spring, will be available to enjoy the new program. According to the hotelier, restaurants and bars have always been the central part of any neighborhood. The key is to make bars and restaurants at the hotel popular with locals as well, so guests will feel they chose the right place and will feel the local atmosphere better.

The new food and beverage philosophy is named respectively, The Flavors of the Neighborhood. The main aim of the hotelier in this philosophy is to search for the best food vendors and artisans. Local food producers are welcome to apply for the program. To do that, they need to upload information about their products along with images to the official Facebook account of the Hotel Indigo. The application will close after February 15. The winner will get a very nice reward – the prize of £1,000 (around US$1,160) and mentioning in the special local foodie guide on the website of Hotel Indigo.

The winner of the contest will be announced on March 17. The judges are television presenter Jimmy Doherty, food blogger and chef Kerstin Rodgers, and editor of Waitrose Magazine William Sitwell.

10.02.2015

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