December brought very good results for hotels in Brussels and Amsterdam. They showed best performance among all European markets and managed to achieve a tremendous growth of GOPPAR (gross operating profit per available room) of 38.6% for Amsterdam and 34.2% for Brussels.
Amsterdam hotels reached positive results in all key indicators, such as occupancy (+1.6 percent), average room rate (ARR, +3.7%), and revenue per available room (RevPAR, +5.8%). Amsterdam hotels also managed to increase their revenues got from food and beverage sales (+4.2% and +8.1% respectively). This helped boost total revenue per available room (TRevPAR) by 5.1% to 215.26 euro in total. Belgian capital showed almost same growth of occupancy (+2.0%), but that was reached thanks to decline of ARR of 0.9%. RevPAR showed moderate growth of 1.9%, helping TRevPAR add 2.2% and reach 126.63 euro.
However, the situation wasn’t that optimistic throughout Europe. Hotels in Barcelona and Zurich had a challenging month in December 2014. Barcelona hotels had to struggle with declines in ARR (-2.1%) and RevPAR (-0.2%). The negative trend was fuelled by weak results of food and beverage sales (-23.1% and -23.8% respectively), and meeting rooms hiring (-37.9%). They made TRevPAR decline by 12.1% and GOPPAR lost 26.5%. Hotels in Zurich experienced similar results. December was a weak month for the city, but it couldn’t deteriorate results for the whole 2014. RevPAR and TRevPAR added 1.6% and 1.2%, and GOPPAR grew by 2.2% in total.