Strong end of the year only helped hotels in the UK post fantastic results for 2014. The growth of gross operating profit per available room (GOPPAR) was noticeable throughout the country, in both London and provinces. Hotels in South West of the UK had a particularly successful year and managed to increase their GOPPAR by 9% compared to 2013.
Last year was very successful for hotels in the South West region. They posted growth of all main metrics. Revenue per available room (RevPAR) added 7.9% because of growth of occupancy (+1.8%) and average room rate (+5.2%). Hotels also benefited from higher earnings from non-room departments and managed to increase their total revenue per available room (TRevPAR) by 5.5% to £92.29 in total.
Hotels in some destinations managed to get improved results even in challenging conditions. For example, hotels in Edinburg increased their RevPAR by 5.3% even with occupancy remaining virtually flat. Increases were reached in all segments, with biggest increases got from group travels and corporate visitors (+7.8% and 5.8% respectively). TRevPAR added 4.2% and GOPPAR surged by 5.1%.
Hotels in Leeds were also among best performers across the UK in 2014. They posted increases of all key indicators. RevPAR and GOPPAR added 12.6% and 17.0% respectively, despite decreases in sales of food and beverages.