Hard Rock International presented to public its new characters called Hard Rock Roxtars. These characters will be used in catering program for children available at Hard Rock branded hotels. The characters have vivid music influences and will help little guests of Hard Rock connect with classical rock style.
The five characters form a band and each one of them has a distinctive personality, representing a certain style in rock music. Sir Kingston, the lead guitarist, is a distinct British rock-and-roll musician, Razzi on keyboard is a motherly type with squishy hugs, Buddy Jr. is a wild drummer who more than anything else adores a crazy solo, and Styler is an accompanying guitar player with peaceful nature. Finally, the vocalist, Skiddley, is the “Mr. Cool” of the band.
Now children who dine at Hard Rock cafes around the world will have a separated menu with Hard Rock Roxtars characters featured. Even food is served on special guitar-shaped plates. However, rock doesn’t mean unhealthy, and children will be offered a healthy menu that was developed by Hard Rock together with Healthy Dining, an online portal where families can find healthy options when they want to dine in a café or restaurant, and the National Restaurant Association. Food names also sound creative. For example, Skiddley’s signature dish is chicken breast called “Not-so-diddley”, and children will be also offered to try “twisted ‘n tasty” cavatappi pasta.
Children, who stay with their parents at Hard Rock hotels, will be given Hard Rock Roxtars Activity Book and they are always welcome in hard Rock Roxity Kids Club, where little guests will find unlimited music inspired entertainment. The pilot club is already working at Hard Rock Hotel Ibiza and soon will be open in all Hard Rock hotels worldwide. Visitors of Hard Rock Cafes and Hotels will also find new Roxtars merchandise including t-shirts, drum sticks and other items.