Starwood Hotels & Resorts announced that the company and its investors will spend over 150 million euro for restoration purposes. The company plans to spend that money on iconic hotels in Europe that work under the Luxury Collection brand. During the second stage of the program, the company will invest another 300 million euro to restore such iconic hotels as Santa Marina resort in Mykonos (Greece), Hotel Imperial in Vienna (Austria), Grand Hills hotel in Broumana (Lebannon), or Excelsior Hotel Gallia in Milan (Italy).
These are not all hotels set for renovation by Starwood. Within last two years, the company reopened such famous hotels as Hotel Alfonso XIII in Seville, the Gritti Palace in Venice, Hotel Marina Christina in San Sebastian, and Prince de Galles hotel in Paris. These hotels were fully restored. Starwood also partially restored public spaces and guest accommodations in such hotels as Hotel Romazzino at Costa Smeralda (Sardinia), Hotel Bristol (Vienna), Hotel Pitrizza (Sardinia), and Hotel Danieli in Venice. Moreover, the company finished renovation of the Park Tower Knightsbridge right in time for the hotel’s 40th anniversary.
As it states from the name, The Luxury Collection combines high end hotels that provide exceptional service and authentic experiences. The brand keeps growing globally, allowing luxury travelers enjoy local heritage in iconic hotels. For restoration purposes, Starwood attracts only renowned architects and designers and doesn’t forget about local artisans.
In order to become a part of The Luxury Collection, a hotel needs to be a truly unique one. For example, Grand Hills hotel in Broumana, Lebanon, is located high up in the idyllic mountain village surrounded by mountains and sea. Hotel Imperial in Vienna is proud of its glorious 140-year long history. The hotel, which is located not far away from the Vienna Philharmonic, originally was used as a private residence of Prince Philipp of Wurttemberg.