Karl Lagerfeld, world famous designer who stands behind the Chanel brand, will try a profession of a hotel designer. His first works will be a hotel in Macau.
As it was mentioned by the Sociedade de Jogos de Macau and Lagerfeld himself, the hotel will have 270 guestrooms and is set for opening in 2017. The hotel will be located in a 20-storey tower building. Macau, which is located in southern China, is known as a popular gambling destination for tourists from Asia.
Commenting the new project, Karl Lagerfeld mentioned the whole hotel was made by him. That was a totally new experience for the designer, but he is sure the idea is great. The official announcement was made after Chanel’s fashion show in Paris, and the event was held in an unusual setting in a full scale supermarket filled with Chanel-branded groceries.
The hotel in Macau will be managed by SJM, which is known for its collaboration with famous designers. For example, the company runs The Lisboa Palace, a Versace-themed hotel, the design of which was developed by the famous Italian brand. SJM is founded by renowned gambling tycoon Stanley Ho, who was the monopolist in Macau until 2004. The importance of Macau is hard to overestimate. That is the only place in the country where gambling is legal, and gambling activities brought around US$38 billion revenue in 2012. That is six times more than revenues of Las Vegas Strip.
For Karl Lagerfeld, who is chief designer for the fashion houses of Chanel and Fendi, this is not the first unusual collaboration. Earlier Lagerfeld designed a Diet Coke can. To honor the designer, the hotel in Macau will operate under its own brand Karl Lagerfeld Greater China.