In future years, Chinese investors are expected to become among main buyers of hotels around the world by 2017 the share of acquisitions by businessmen from this country will grow from current 4% to 10%. According to calculations of Real Capital Analytics, such markets as Asia Pacific and the capital of the UK will benefit the most from these investors.
Within last five years businessmen from China have spent over US$2.6 billion on hotel purchases outside their home country. Investments, mostly done in the form of acquisitions, will only increase as investors from China are interested in their presence on the UK and European markets. The growing number of Chinese and Hong Kong hotel groups also wants to operate hotels in the UK under their own brands, so that they can benefit from the growing number of Chinese travellers who go abroad. According to experts, this tendency is inevitable yet local Chinese brands will appear in Europe, while international hotel companies will launch sub brands suitable for regional markets with all their peculiarities.
According to the data presented by analytics, Chinese investors bought approximately 18 hotels in the UK within last five years. The total sum of the deals estimated around US$735 million. In next three years the volume of purchases is expected to grow with annual volume exceeding US$320 million.
Thanks to simpler visa regulations for Chinese visitors, the UK is expected to benefit from tourists from this country. VisitBritain states that by 2020 the UK will be visited by 650,000 tourists from China annually. Certainly, hotels in large cities and popular locations will benefit from new visitors the most. The popularity of budget and mid-scale hotels will also increase, especially of hotels operated by large international hotel chains famous in China, such as Accor, IHG and Starwood.