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Travelling to and from Europe Will Grow in 2013
IPK International has published its forecast concerning the volume of in- and outbound tourism in Europe. According to the report, in 2013 more Europeans will make trips abroad, and more tourists will come to the region.
2012 has brought some shifts to the travel industry of Europe. This year the number of Europeans going abroad increased by 2%. At the same time Europeans have changed their habits a bit. Beach holidays slowly lose their popularity – their share lost 1% in 2012. However, city tours become more and more popular – the share of city tours added almost 14%. Short-term stays (up to three overnights) appeal more to Europeans – they rose by 10%. Business travellers also made trips 8% more in 2012.
Hotels in Italy, Spain, and Portugal got more visitors from Eastern Europe. The inbound tourism in Italy added 2%, mainly thanks to the increase in the number of visitors from Russia and Poland. Hotels in Spain and Portugal have also benefited from inbound tourism. Here the growth estimated 3%. Hotels in the UK and Germany post a small decline in the total number of arrivals.
The study also reveals that Europeans change their likes, when it comes to choosing travel destinations. This year 4% more Europeans chose long-haul trips. Asia Pacific and the Americas have mostly benefited from this trend. In these regions the inbound tourism grew by 8%. When choosing short-haul trips, Europeans decided to stay in the EU or go to the Mediterranean region.
Without a doubt, the uncertainty of European economy has made its impact on travel patterns. Spain and Italy have reported declines in outbound tourism of 2% and 4$ respectively. At the same time, Norway and Switzerland had a good rate of outbound tourism that grew by 6% and 10% respectively. Favourable exchange rate is one of the greatest reasons for that.
In spite of the global economic uncertainty, Europe remains a popular destination. Many countries of the region post growth in the number of international visitor arrivals. This trend is likely to continue in 2013, when 3% more international tourists are expected to visit Europe.
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