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Four Seasons Wins in the Best Facebook Page Competition

Four Seasons Hotels and Resorts has won the title of the best Facebook Page from 2012 Social Hotel Award.

The famous hotelier started its Facebook page in May 2009. The company has undergone a series of trainings with its public relations directors and social media specialists in order to teach them how to create quality content and share it with consumers. These trainings covered a series of areas, such as how to participate in Facebook chats, how to answer to enquiries from customers, and how to include Facebook in marketing plans. Currently social marketing team of the company includes 80 professionals.

The official Facebook page of the company contains various albums and information of specific programs of the company. There is also information dedicated to e-commerce efforts. The page is frequently updated and is monitored 24/7, so all questions are rapidly answered.

According to the company, their target auditory is men and women in their 40-50s with the median household income of US$500,000.

The company’s Facebook page is the number one referral source for visits to the official website of the company.

19.09.2012

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