Frasers Hospitality, an hotelier headquartered in Singapore, has recently introduced its new serviced residences brand Capri by Fraser.
All properties operating under this brand will have hotel licenses. The company plans to use an aggressive expansion strategy and open its properties throughout Asia. The first flagship hotel will be Capri by Fraser Changi City hotel in Singapore, which is scheduled for opening already in the third quarter of this year. Next properties will be Capri by Fraser hotel in Bangsar (Kuala Lumpur, Malaysia) and Capri by Fraser 7-HCMC hotel in Ho Chi Minh (Vietnam).
Fraser describes its new brand as a new type of hotels that have features of traditional hotels and serviced residences. These hotels are targeted at primarily business travellers, who need modern and convenient environment. Today business travels become shorter and more frequent. Visitors need comfortable apartments for one-two weeks and all modern equipment for working long hours. Especially for such visitors the hotelier has prepared modern residences with Internet, Wii, Xbox Kinect, and board games, and an all-day bar. Fraser plans to open as many as 73 Capri by Fraser properties in 39 cities within just three years.