According to the data provided by STR Global’s Market Forecast, hotels in Hong Kong and Singapore show really great improvements year-by-year, so they are expected to become most profitable locations in the world. RevPAR (revenue per available apartment) level of these destinations already reached top positions in 2011. In 2012 the increase in profit may slow down a bit, but Hong Kong and Singapore may remain the leaders among 45 markets.
The gain of profit is mostly geared up by the growth of occupancy. The list of top 10 hotel markets in 2011 in terms of the change of RevPAR level is the following (from one to ten) – Hong Kong, Dusseldorf, Singapore, Beijing, Dublin, Moscow, Copenhagen, Milan, Amsterdam, Cologne. All of the destinations present in this list may show good results in 2012, but the results may not be as stunning as in 2011. Experts forecast the increase of RevPAR by 24.7% for Hong Kong, and 10.5% for Cologne for this year. The list for 2012 looks a bit different – Singapore, Hong Kong, Athens, Munich, Cologne, Beijing, Milan, Stuttgart, Copenhagen, and London. Here the improvement in revenue levels will be a bit slower and experts foresee 6% for London and 9.6% for Singapore. The reason for this is in tough economic situation and uncertainty concerning the risk of a new recession. This list can be updated as new data arrives.