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Japan Tries to Improve Its Tourism Sector

Recently the prime minister of Japan has met with the president of the World Travel & Tourism Council. Both parties have discussed the ways of improving the influx of tourists to the country.

After the earthquake and tsunami in Japan in March 2011 both inbound and outbound travel decreased significantly. The situation is getting better and more international tourists come to the country these days. The outbound travel also improves and features the increase of 5% in July and 9% increase in August.

This month Taleb Rifai (UNWTO) and David Scowsill (World Travel & Tourism Council) visited Japan and its areas affected by tsunami and earthquake. They found no difficulties in finding accommodations or transport. Both visitors are sure soon the tourism market of the country will get back to normal. The reasons for this are positive news about Fukushima nuclear plant and appreciating yen. This June and July the occupancy in hotels in Japan improved. More international visitors come to the country, while the in-country tourism stays popular. The stats are much better than during the previous months but they are still around 5% lower comparing to June-July 2010.

In future Japan Tourism Agency plans to launch several programs and marketing campaigns to encourage more people to visit Japan.

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