Hotels in London and the UK hotels in general traditionally occupy the first place in whole Europe when it comes to calculating the performance. In 2010 London accommodations were still leading in terms of GOPPAR (gross operating profit per available room), where this figure reached €105.07. However, Zurich surprisingly won in RevPAR (revenue per available room) with the total of €215.12 (€211.56 in London). This became possible due to the increase in profitability to 12.1% in Zurich accommodations.
London also managed to keep its position as the most profitable destination in Europe despite weak performance in December. Due to heavy snow and temperature around zero London hotels experienced the lowest occupancy levels in whole year – 76.5%. However, this figure for 2010 is still tremendous – 84.6%, or 0.9% higher than in 2009 and so far the best rate in Europe.
According to experts, who have called London a top international tourist destination in 2010, this year the city will keep attracting both business and leisure tourists, showing great results while many European cities still fight with effects of the global economic crisis. The Eastern Europe is still the problematic region for hoteliers. For example, hotels in Prague experienced the decline in profitability of 35.8% in 2009. In 2010 the average occupancy increased only to 3.8%, so hotels in this European city compete severely. Despite this fact in 2010 several upscale hotels were opened in the Czech Republic. Among them are the 90-key Mosaic House, the 101-key Augustine by The Rocco Forte Collection, the 150-key Sheraton Charles Square, the 75-key Kempinski Hybernska, the 134-key NH Praha Radlicka, and the 40-key Buddha Bar Hotel.