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Hotels in London show the best performance levels across Europe

Continuous growth allowed hotels in London top the list of the most profitable accommodations in Europe. According to the HotStats study conducted by TRI Hospitality Consulting, London hoteliers now headline other markets of Europe in terms of performance levels.

Other popular destinations are still experiencing periodical splashes of demand. For example, hotels in Brussels, Vienna or Barcelona are very dependent on timely activities like government level meetings or large conferences. London hotels got strong demand from different types of tourists and travelers this year, so, as a result, the subsequent growth throughout 2010. The capital of the UK shows high gross operating profit per available room (GOPPAR) of 135.82 Euro. Hotels in Amsterdam, which were ranked second, have a profitability level that is almost 70% lower.

Other European hotels showed better performance in the end of the year, overcoming London in November. However, the UK was the only country that managed to gain yearly GOPPAR higher than 100 Euro. Analytics foresee the end of the crisis for London hoteliers and quick recovery from all signs of recession.

Hotels in London also show best results in terms of payroll costs. Here they reach only 23.1% of total revenue and this is the lowest figure for Europe (38.9% for Paris, 40% for Madrid and 40.6% for Rome). Year-to-date profit conversion also makes London (50% of the total revenue) the winner comparing to other European cities (32% in Paris, 29% in Madrid and 25% in Rome).

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