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Hilton will build 8 new hotels in China

China hotel market becomes a hot place these days. Right after Hyatt has announced the building of new hotels, Hilton signs a multi-hotel building agreement for 8 properties. The hotels under the Hilton and Conrad brands will be opened in different cities of this country between 2011 and 2014.

Even though the properties will be opened under the Hilton brand, they will be owned by Shimao Group. New Hilton accommodations will be opened in such cities as Shenyang, Nanjing, Tianjin, Wuhan, Yantai and Wuxi. Conrad hotels in China will be opened in Qingdao and Xiamen.

Hilton representatives state China is a crucial market for the company. Currently Hilton is one of the fastest growing hotel companies in the world and future development is impossible without getting strong positions on the hotel market of China. Shimao Group is the leading real estate company in China, while Hilton will bring high quality hotel experience and management proven by decades. This agreement is the first one for Hilton and Shimao Group.

Currently Hilton owns 14 hotels in China under several brands. Apart from Hilton and Doubletree by Hilton the company also owns hotels under Conrad and Waldorf Astoria brands. The number of Hilton hotels in China that are yet building or are under construction reaches 54. The plans of the company include increasing the total number of hotels in China to 100 within next 5 years. Hilton plans to launch new brands in China and cover different segments – from luxury hotels to mid-market.

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