Shangri-La Hotels & Resorts is a popular chain of hotels in Hong Kong that contains not only accommodations, but also restaurants and a SPA center. Recently the company has made sufficient changes in its loyalty program, making the membership accessible to everyone. Now visitors can earn points and redeem them on multiple services.
Members of the loyalty program gain new points by dining in Shangri-La restaurants, staying in hotels (Shangri-La and Traders brands), or by enjoying procedures in Shangri-La Spa, CHI. Every visitor, who is older than 18, can participate in this program. Members will get different signifiers – Golden, Jade, and Diamond. The level of a signifier depends on the frequency of use per year.
The management of these hotels in Hong Kong mentions the changes in rewards program are the result of several surveys and feedbacks received from the hotel’s guests. Travelers traditionally appreciate personalized service and rewards, so they may be interested in this program. Golden Circle loyalty offer is available since 1997. During these years over 1.7 million of people have been able to get benefits from it. Now everyone is able to join this program. Travelers will accumulate points from every purchase and will get 1 point for each US$1 (or local currency equivalent) spent. As soon as members reach 500 points, they can redeem them and use for dining, airline miles, Spa procedures, or room payments. Top members of the loyalty program will get invitations to participate in exclusive parties and events like Formula 1 Race.