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Marriott Takes Over China

Marriott hotel group is intent on further expansion on the Chinese hospitality market. Recently, the company has announced its five-year plan to double its Chinese portfolio. The company seems assertive in its intention to grow in China hotels number.

According to Arne Sorenson, chairman of Marriott International, the company's managerial staff expects China to become the hub of all international tourist routes and it will outpace all other major tourist directions. With the introduction of the 14 new hotels in Beijing, Shanghai and Guangzhou, “China will be the second largest market for us”, said Sorenson.

The group has already agreed to run a network of budget hotels in the foreseeable future and open a number of upscale hotels in different parts of the country. Currently, Marriott holds 46 hotels in China, and there are 14 more properties waiting to open by the end of this year. Should this aggressive plan succeed, China will become the second biggest market for the company.

Sorenson says that the Chinese network of budget hotels will resemble the Fairfield brand in working in the United States. In all likelihood, Marriott International is considering the Chinese market a kind of safety cushion to take the edge off the consequences of the still raging economic disturbance.

27.05.2010

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