Amari Hotels and Resorts, Thailand largest hotel group, has announced ONYX Hospitality Group, a new management company, in line with its previously outlined plans to expand in the Asia Pacific and the Middle East.
Meanwhile, ONYX Hospitality Group has claimed two new hotel brands; the Saffron, a luxury brand of high-quality resorts, and a low budget hotels of the Ozo network. These will compliment the existing mid to upscale Amari brand, which underwent major renovation in October 2009.
Mr. Yuthachai Charanachitta, the owner of the ONYX Hospitality Group, confirms the company’s intention to invest $44.1 million in their new corporate development strategy to pursue a significant increase in the number of properties under all three brands. “…We are pushing for leadership in the entire Asia Pacific’s hospitality industry…” he says. Peter Henley, Chief Executive Officer, Amari, stressed the importance of sticking to a long-term development strategy as the only way for the company to succeed.