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Carlson 2015 Global Expansion Plans
In line with its ambitious plans, Carlson Hotels company is extending its portfolio by at least 50% by 2015. The total number of hotels is expected to exceed 1500. The company is focusing on four priority initiatives, such as:
- promoting the first-rate Radisson brand
- boosting the Country Inns & Suites By Carlson brands in four key markets: USA, Canada, India, Mexico
- expanding of Park Inn as the leading mid-scale brand in the world’s key markets
- promoting further growth in leading developing markets with an emphasis on mid-scale.
According to asiatraveltips.com, Carlson is planning to incorporate a series of new room concepts, restaurant concepts and service concepts focusing on vacationer’s impressions and experience. Radisson's development strategy involves up to $1.5 billion investment in North America alone. This is to open flagship hotels in USA's key cities (New York
, San Francisco
and Las Vegas
) and renovate the existing portfolio. With 422 hotels around the globe already functioning and 90 hotels in the pipeline, the brand is in for a global breakthrough. Carlson plans to enlarge its Radisson portfolio to at least 600 properties by 2015
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