The unusual location has also shaped the character of people who live in this area. The name Varese is of the Celtic origin – in the Celtic language “var” means water. Different nations passed the area of the modern city during its long history, bringing their own traditions and customs. Modern Varese residents are active, they like setting and achieving goals. Water has always been important to them due to the proximity of Lake Maggiore, so there is no wonder why water sports are particularly popular there. Rowing has become a truly national sport in the region. Besides that, local people like golf, horse-riding, and cycling.
Beneficial geographical position has boosted economic development of the region, forming the Lombardy’s “economic miracle”. Proximity to Malpensa International Airport, the second biggest airport in the country and the most important transport hub in Southern Europe, also speeds up the development of the region. However, tourists who seek cozy Alpine settlements and unhurried lifestyle will also not be disappointed – they will find charming villages, green hills, religious and non-religious vestiges, and irresistibly charming atmosphere in the countryside.
Varese has become internationally famous because of sports competitions it regularly hosts. Excellent characteristics of the lakes and a well-developed infrastructure make the city the permanent base of Italy’s rowing masters. The city hosted the 2012 European Rowing Championships, the 2013 World Rowing Masters Regatta, and a number of smaller events. Teams from across the world come to train to the city, and tourists can regularly watch sports competitions.
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