People of Oulu are restrained and modest in all respects, which will be noticeable to many foreign guests from the first minutes of communication. According to the rules of local etiquette, it is not customary to speak loudly and express emotions in the public eye. Also, locals are very careful about selecting conversation topics. Even close friends and relatives will never discuss things related to personal life. It is not customary to discuss the political situation in the country and relations with colleagues at work. Despite the above, Oulu residents can not be called unsociable. They will gladly keep a neutral conversation going and tell foreign guests about the region's customs and traditions.
The townspeople are not indifferent to various spheres of modern culture and art. Throughout the year, they hold a lot of thematic holidays and festivals. Every year, at the height of summer, the city hosts the Suomipop Music Festival, which attracts music fans from all over Finland and other countries. For this event, they set up huge open-air stages on which performances of popular music bands and solo performers take place for several days.
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